PR Newswire
US1 Media Monitoring
Getting Great Results

There are a number of ways to make sure that you are getting the most of your US1 Professional services. Your keywords are the most important way to make sure that you are receiving only the relevant information that you are interested in. Your initial profile is defined automatically based on the source line of your US1 press release. Use this document to help if you find the automatically defined keywords provide content that is too broad or narrow for your purposes.


Basic suggestions

  1. Make lists of relevant or undesirable words, phrases, or terms:
    1. For relevant words, think of other important terms like product names, the industry your company is in, executive staff member's names
      1. AND words are required words
      2. OR words are simply nice to know about, or that could be found instead of another word
    2. Undesirable words (ones that should NEVER occur in your articles) are AND NOT words. Think of places your keywords might show up that you wouldn't be interested in. For example, an executive who's name is also that of a prominent soccer player (AND NOT soccer).
  2. Place phrases or word groupings (i.e. complete company or executive names) in quotes
  3. Mark any words that are case sensitive
  4. Note words where variations of the word are important (i.e. possessive or plural forms of a word)
  5. Look for word pairings where the words need to appear close together to be valid. Perhaps you are interested in finding articles discussing your company's service. If the company name and service occurred within 10 words of each other, the reference is probably related and relevant.
  6. Combine your terms into a keyword statement
    1. You have a limit of 600 total characters
    2. No more than one Boolean term between words, phrases, or groups
    3. Clarity is key! Make sure that you follow mathmatical grouping rules. Ambiguous statements are not allowed to ensure you receive the results you expect.

Boolean logic rules and examples

AND will find documents containing all of the words or phrases in a search string.

computer AND wireless will find documents with both the words computer and wireless in them. If either of the two words is missing from a document, the document will be rejected. The two words can be contained anywhere in the article.


AND NOT will find documents excluding a word or phrase in a search string. Do not use NOT combined with an OR.

computer AND NOT training will find documents with the word computer in it, excluding any document that also contains the word training in it.


OR will find documents containing at least one of the words or phrases in a search string.

computer OR computing finds documents containing either computer or computing or both.


WITHIN finds documents where the keywords are close to each other. You have the ability to specify how close the two words must appear to each other in order to be considered a hit. Use WITHIN between two non-grouped kewords.

computer AND network WITHIN (X) searches for the words computer and network in any order, but within (X) words of each other. This number may be changed to suit your searching needs and may range from 2 to 100.


Parentheses ( ) are used to organize your search and group phrases, and can be combined with all of the search terms. Parentheses order your search. Whatever is in parentheses will be done first, similar to how it works in algebra. Please ensure that parentheses always occur in pairs and always contain at least one term.

(computer OR computing) AND ("wireless network") finds documents with either computer or computing that also contain the phrase wireless network.


Quotation Marks " " are used to keep words together in a phrase, and will return an exact match. Please ensure that quotation marks always occur in pairs and contain at least one term.

"George C. Scott" ensures that this proper name occurs exactly as written. George Campbell Scott or simply George Scott would not be considered matches.


Case sensitivity should be added in instances where you are certain you only want to match on an upper- or lower-case version of a word or initials.

@eWatch ensures that the only match would be eWatch and not Ewatch or ewatch.

Word stemming, finding plural or other versions of a word, is accomplished using wildcards. Wildcard symbols can only be used at the end of a word.

star* ensures that matches would include star, starry, staring and starred. An asterisk is a multi-character wildcard, matching zero or more characters.

star_ allows you to match on both star and stars, but not starry, starred, stargazer. An underscore is a single character wildcard, matching zero or one characters.

star+ will match stars, staring, stargazer, but not star. A plus symbol is a multi-character wildcard, matching one or more characters.


Special characters. The following characters have special system meanings are therefore cannot be used in keyword strings without special handling. If you find you need to use one or more of these characters, please contact a client services representative.

/ \ @ * + } { _ ? | ) ( " $ ^ . ] [


Contact client services for additional information or help defining keywords.

 


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